With
the generosity of Genting Group Berhad (Bhd.), a public listed company in
Malaysia, it is made possible that this year, 19 undergraduates of University
of Malaya are given the privilege to participate in this study trip for free. Genting-UM 3E Study Trip 2016 has
chosen China for its spectacular economic performance.
China
is currently the world’s second largest economy in which it has contributed
almost half of the global growth in year 2013. With a massive supply of
manpower, the country is a great place for manufacturers and innovators to
start and expand their businesses. In short, China has a very strong influence
upon the global economy.
Exploring China offers us the opportunity to acquire unique business insights while being immersed with a cultural learning experience. This time around, Shanghai and Hangzhou are our proposed destination to visit as they are notably well-developed, prosperous; not to mention, rich in cultural and its beauty of nature.
Exploring China offers us the opportunity to acquire unique business insights while being immersed with a cultural learning experience. This time around, Shanghai and Hangzhou are our proposed destination to visit as they are notably well-developed, prosperous; not to mention, rich in cultural and its beauty of nature.
Shanghai
is China's biggest city and the second largest “city proper” in the world after
Mumbai. As one of the world’s leading economic and business cities,
Shanghai's modernity is evidenced by the ambitious skyline in the Pudong
Economic Zone and the gorgeous night scenes of the Huangpu River. Shanghai’s
recognition as being named as the best city for US businesses (ChinaDaily, USA) currently
has over 700 local publicly-listed firms and international corporations. It is
also home to many small and medium enterprise.
On the other hand, Hangzhou, well known as “the
city of silk” has its main economic drive based on tourism. China National
Tourism has ranked Hangzhou as ‘China’s Best Tourist City’ and other
organizations have labelled it as ‘China’s Happiest City’ and ‘a Paradise for
Tourism and Leisure.
OBJECTIVE OF THE TRIP
With this year’s theme of "Building
Future Leaders of Global Minds", the
objectives of our visitation are:-
·
To attain a wider understanding on
how big corporations function as a unit.
Our primarily focus would be to understand
how the core business model is being integrated into the company by exploring
in detail the external management and internal controls of the firm. Examples
of external management practices we would like to explore include customer
relationship management, dealings with suppliers and general branding. Whereas
for internal controls, we hope to learn the different type of internal controls
implemented in the financial aspect and its impact towards the business model.
Keywords: Core business model, external
management, internal controls, financial aspect
·
To be exposed to the corporate environment,
in particular, the management field.
We aim to identify and cultivate the
cultural differences that shape the work ethics in China. We will then compare
it alongside with Malaysia’s to recognize major distinctions and provide
recommendations based on our discoveries.
·
To be the next generation of
corporate leaders.
We wish to have a Q&A session with
either the CEO, COO or CFO of the company to learn on their journey in bringing
the company to where it is today.
